To move our world towards sustainability, it is obvious that we have to take different measures, which require different kinds of knowledge, talent, skill, and work. We need to make things happen, engage in paradigm shift – pass new laws, ensure proper enforcements of legislation, make budgets, find resources, establish and manage businesses, invent clean technologies, build, restore, protect, tax, subsidize, regulate, punish, reward etc. The point here is that of Action, we all must utilize our individual and collective power to make this world a better place through our everyday action, if we indeed must survive. Similarly, to many other aspects of human endeavor especially in the social science arena, sustainability has been subjected to arguments by various professionals over definitions and consequent interpretations. This has meant that we do not have any universally accepted definition of sustainability; with this situation implementation of sustainability principles and practices has been more challenging. However, sustainability is meant to be a call to action, a task in progress or “journey”. The various definitions existing whether universal or not, elusive or not, complicated or not should contribute to our drive for a sustainable future. The sustainability practices and principles should proceed faster from grand ideologies, statements of alarm to actual everyday practicality. With this in view, many communities, industries and governments will realize that what is practical for everyday economic activities can be redefined or redesigned to benefit the environment and our long term future.Sustainability (business or environment) is considered as an honest attempt to create positive social, environmental and economic impacts (People – Planet– Profit – Passion – Purpose) through transparent individual and corporate performances.
Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts (Business)